Objective:To increase sales and optimize advertising performance for a large, high-ticket item sold through both FBM and FBA models, while maintaining a TACoS of under 10% and maximizing Top-of-search Impression…
Overview: In an effort to launch a successful Private Label (PL) product with multiple variations in the competitive UK market, our objective was clear: achieve profitability from day one while…
Overview:In May 2021, I spearheaded the launch of a new product in the highly competitive UK market. With a strategic decision to maintain the product listing's active status while awaiting…