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Read more about the article A Lithuanian Family-Owned “Home & Kitchen” Brand

A Lithuanian Family-Owned “Home & Kitchen” Brand

  • Post author:Saleem Khan
  • Post published:03/01/2024
  • Post category:Case Studies

Overview Brand Type: Home & Kitchen Marketplace: Amazon.com (U.S.) and Amazon EU Timeline: Launched in the U.S. market in 2021 Initial Market: Amazon EU Goal: To establish the brand in…

Continue ReadingA Lithuanian Family-Owned “Home & Kitchen” Brand
Read more about the article Amazon PPC & Listing Optimization for a Hybrid FBM/FBA Seller in the German Marketplace

Amazon PPC & Listing Optimization for a Hybrid FBM/FBA Seller in the German Marketplace

  • Post author:Saleem Khan
  • Post published:29/09/2022
  • Post category:Case Studies

Objective:To increase sales and optimize advertising performance for a large, high-ticket item sold through both FBM and FBA models, while maintaining a TACoS of under 10% and maximizing Top-of-search Impression…

Continue ReadingAmazon PPC & Listing Optimization for a Hybrid FBM/FBA Seller in the German Marketplace
Read more about the article Successful PL Launch in the UK Market with PPC-Based Strategy

Successful PL Launch in the UK Market with PPC-Based Strategy

  • Post author:Saleem Khan
  • Post published:08/04/2022
  • Post category:Case Studies

Overview: In an effort to launch a successful Private Label (PL) product with multiple variations in the competitive UK market, our objective was clear: achieve profitability from day one while…

Continue ReadingSuccessful PL Launch in the UK Market with PPC-Based Strategy
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