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Solar Marketing Case Study: 58x ROI & 1.6 Crore Revenue

Learn how a digital marketing agency turned around the local solar installation business to a money making machine. Is your solar company also facing a frustrating sales decline? It’s a common story: a once-thriving business sees its referral pipeline dry up, leading to the assumption that the market is simply too saturated.

This was the exact position one of our clients was in before partnering with De10x Commerce. They had zero digital presence and were losing ground to more visible competitors. Our challenge was to reverse this trend and build a sustainable growth engine.

The results of our ongoing digital marketing initiative have been transformative. By implementing a multi-channel strategy, we turned minimal ad spends into a powerful revenue machine. Here is a brief summary of the overall results to date:

• Massive Lead Generation: We have generated over 1,600 high-intent customer actions (calls, direction requests, and leads) across Google and Facebook.
• Peak Potential Revenue: Our strategies created a pipeline capable of generating up to Rs 1.6 Crore in potential monthly revenue.
• Explosive Return on Investment: We achieved a 58x Return on Investment (ROI) on targeted ad campaigns, proving the immense profitability of our approach.
• Dominant Brand Authority: We built the company into a recognized and trusted name, culminating in a viral video with over 130,000 views that generated its own organic leads.

This case study breaks down the step-by-step strategy our digital marketing agency used to achieve these results.

Table of Contents

1. The Challenge: Invisible in a Competitive Solar Market
2. Our Game Plan: A 4-Pillar Digital Marketing Strategy
3. Igniting Explosive Growth with Paid Advertising
4. Dominating Local Search: The Google Business Profile Engine
5. The Final Tally: An Ongoing Success Story
6. Ready to Dominate Your Solar Market?

1 – The Challenge: Invisible in a Competitive Solar Market

When the solar company first came to us, their situation was critical. Their only source of business was referrals, and sales had been in steady decline for months. While they worried about shrinking demand, we saw that their competitors were actively capturing market share by leveraging digital platforms. The core issue was simple: their potential customers couldn’t find them online.

 2 – Our Game Plan: A 4-Pillar Digital Marketing Strategy

We knew that to achieve sustainable growth, we needed a comprehensive strategy built on four key pillars:

• Google Business Profile (GBP) Optimization: To rank high in local search results for critical solar-related services and capture high-intent customers.
• Content-Driven Authority Building: To educate the audience, answer frequently asked questions, and build unshakable trust by showcasing expertise. This involved producing dozens of long-form videos, Shorts/Reels, and static posts.
• Facebook & YouTube Presence: To connect with their ideal customers (homeowners aged 30+) on the platforms they use most.
• Targeted Paid Advertising: To run strategic Facebook & Google Ad campaigns to generate immediate leads and drive sales conversions.

3 – Igniting Explosive Growth with Paid Advertising

With a solid foundation of trust, we were ready to pour fuel on the fire. We utilized a multi-platform ad strategy to capture customers at every stage of their buying journey.

Facebook Ads: Mind-Blowing ROI

An initial Facebook campaign in February 2025 proved the model with staggering efficiency.

Google Ads: Capturing High-Intent Buyers

Later, we layered in Google Search Ads, a “pull” marketing strategy that targets users actively searching for solar solutions. This captures “hot leads” who are ready to buy. A two-week campaign in May produced phenomenal results.

4 – Dominating Local Search: The Google Business Profile Engine

Perhaps the most impactful and cost-effective strategy was our optimization of the company’s Google Business Profile (GBP). Within one week of starting in February, the business went from ranking #33 to the Top 3 for its main keyword. The impact on inbound leads was immediate and has accelerated since.

Growth in Organic Calls from Google Business Profile:

• February: 28 Calls
• March: 57 Calls
• April: 157 Calls
• May: 143 Calls
• June (Projected): On track for 200+ calls (113 calls received as of June 17th)

5 – The Final Tally: An Ongoing Success Story

This is not a historical case study; it’s a story of ongoing, accelerating growth. The latest results from June 2025 demonstrate the powerful momentum we have built.

Latest Google Ads Results (June 8 – 19)

This new campaign shows how even a small, targeted spend can produce a massive volume of customer actions in a very short time.

6 – Ready to Dominate Your Solar Market?

This case study proves that incredible, ongoing growth is possible with the right digital marketing agency and a comprehensive strategy. We took a company from zero online presence to a multi-crore revenue pipeline, and the momentum continues to build every week.

If you’re in the solar business and not generating daily leads like this, you’re leaving millions on the table. If you want us to build a money-printing machine for your solar company, it’s time to talk.

P.S. The growth is accelerating. Our latest 12-day campaign just generated 443 direct customer actions (335 calls and 108 direction requests) from a tiny budget. This is happening right now. Stay tuned for our next case study update!

Stop letting your competitors win. Let us help you become the go-to solar authority in your area.

Visit our website www.de10x.com

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