United Charter School B17, a newly launched Beaconhouse franchise located in Islamabad’s B-17 sector, approached De10x Digital Marketing only two months after launch. The school was struggling with low admission inquiries, unstable digital assets, and no structured digital marketing funnel.
Before partnering with De10x, the school worked with an unprofessional provider who delivered poor results, slow communication, and no tracking. This is a common issue for schools that rely on inexperienced freelancers.
When De10x stepped in, our mission was clear:
👉 Build a predictable admission pipeline and bring the school toward profitability fast.
🚀 Phase 1: Digital Foundation & Access Recovery
The first 15 days were focused on stabilizing the school’s digital ecosystem:
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Secured ownership of Meta assets
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Fixed login issues across accounts
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Protected the school’s social media from misuse
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Guided the staff to record proper video content
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Created a professional video ad for lead generation
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Set up a complete acquisition funnel
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Documented SOPs for their internal team
Once the foundation was secure, we launched the first Meta Ads campaign with a fully optimized funnel.
📈 Phase 2: First 24 Hours — Immediate Results
Within the very first day of launching the video ad:
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Amount Spent: Rs. 263
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Impressions: 1,098
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Reach: 920
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Conversations Generated: 10
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Verified Admission Inquiries: 5
The campaign started delivering within hours, proving that our targeting and creative angle aligned perfectly with parents searching for quality schooling options in the area.
📊 Phase 3: 7-Day Performance — Fast Momentum
After one week of optimization:
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63 total conversations
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Reach: 9,140
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Impressions: 14,134
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Cost per result: Rs. 41.37
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Total ad spend: Rs. 2,606
Within these 7 days:
👉 6 new admissions were confirmed.
Financial Impact (First 7 Days)
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One-time collections: Rs. 183,600
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Monthly recurring: Rs. 88,800
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3-year projected value: Rs. 3,380,400
Even early on, the campaign proved extremely profitable.
🔥 Phase 4: Full 26-Day Performance — 10% Conversion Rate
After 26 days of continuous Meta ads + Google Business Profile SEO:
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150 total conversations
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15 confirmed admissions
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Rs. 7,087 total ad spend
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10% conversion rate
This gave us enough data to calculate the real revenue impact.
💰 Financial Breakdown for 15 Admissions
1️⃣ Instant Fund Collection (Day of Admission)
Each student pays:
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Admission Fee: 15,000
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Security: 10,000
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Registration: 5,600
👉 Total per student = Rs. 30,600
For 15 students →
👉 Rs. 30,600 × 15 = Rs. 459,000 collected instantly
2️⃣ Monthly Recurring Revenue
Monthly fee = Rs. 8,500
For 15 students →
👉 Rs. 127,500/month
3️⃣ 3-Year Total Revenue Projection
Monthly fee for 36 months:
127,500 × 36 = 4,590,000
Add one-time admission fees:
4,590,000 + 459,000 =
👉 Rs. 5,049,000 total generated revenue
📌 Final ROI Analysis
Client’s total investment:
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Rs. 35,000 (agency fee)
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Rs. 7,087 (ads)
👉 Total: Rs. 42,087
Revenue generated:
👉 Rs. 5,049,000
Final ROI: 120x
This campaign transformed the school from struggling to profitable, building a strong, predictable admission funnel.
🏆 Conclusion: A Digital Turnaround for UCS B17
In only 26 days:
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150 leads
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15 confirmed admissions
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Rs. 459k instant revenue
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Rs. 127k monthly recurring
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Rs. 5M+ projected 3-year revenue
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120x ROI on a small Rs. 42k investment
De10x’s school marketing system delivered measurable, predictable, and scalable results — proving the power of data-driven digital marketing for the education sector.
📞 Want Similar Growth for Your School or Academy?
Let’s build your admission pipeline.
📱 WhatsApp: https://wa.me/923373199244
🌐 Website: www.de10x.com
