In short: De10x is a generative engine optimization agency. We make brands in the United States, United Kingdom, UAE and Pakistan easier to find and cite in ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews by fixing AI crawler access, rewriting key pages answer-first, adding structured data, building third party mentions and tracking mention share across buyer prompts every month. It sits on top of classic SEO, not instead of it.
What generative engine optimization is
When someone asks an AI assistant "which Amazon PPC agency should I hire" or "best accounting software for a small UK business", the assistant writes an answer and names a handful of brands. Generative engine optimization, usually shortened to GEO and sometimes called AI SEO or answer engine optimization, is the work of making sure your brand is one of them, and that what the assistant says about you is accurate.
Search demand for the term itself is growing fast: in Google Keyword Planner, "generative engine optimization" averaged 4,400 searches a month in the US over the last twelve months, with "geo seo" at 2,400 and "ai seo agency" at 1,600.
How AI assistants decide what to mention
Most AI answers about current products and services are grounded in web search. Google AI Overviews draw on Google's own index; ChatGPT search, Perplexity and Copilot run their own crawlers and search providers. The assistant retrieves pages, reads them and summarises what they agree on. That gives four practical levers:
- Access. If AI crawlers are blocked or your content only appears after JavaScript runs, you cannot be read.
- Clarity. Pages that state plainly what you do, for whom, where and at what price model are easy to quote.
- Consistency. The same name, services, locations and facts across your site, schema and profiles make you a recognisable entity.
- Corroboration. Assistants trust what several independent sources say: reviews, directories, comparison articles, forums and press.
What we do
1. Technical access for AI crawlers
We check robots.txt and firewall rules for OAI-SearchBot, ChatGPT-User, PerplexityBot, ClaudeBot, Bingbot and Googlebot, make sure key content is in the HTML rather than injected by scripts, fix speed and indexing issues, keep the sitemap clean and submit it to Google and Bing, and add an llms.txt file as a low cost extra.
2. Answer-first pages
We rewrite your most important service, product and comparison pages so the first lines answer the question a buyer would ask, followed by specifics an assistant can quote: who it is for, what is included, how pricing works, where you operate, and honest limitations. FAQ sections answer the follow-up questions in full sentences.
3. Structured data and entity signals
Organization, service, product, FAQ, breadcrumb and video schema; consistent name, address and phone; and sameAs links to your real profiles, so search engines and assistants connect your site, your listings and your reviews to the same brand.
4. Third party mentions
This is the slowest lever and the most important one. We identify the pages assistants actually cite for your category, such as directories, review sites, best-of lists, Reddit threads and YouTube reviews, and build a plan to earn genuine listings, reviews and mentions there. We do not fake reviews or plant posts.
5. Measurement
We agree a fixed set of buyer prompts, run them across ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews each month, and record mention share, citations and the accuracy of what is said. In GA4 we segment referral traffic from AI assistants so you can see visits and conversions, not just mentions.
GEO and SEO compared
| Classic SEO | Generative engine optimization | |
|---|---|---|
| Goal | Rank a page in the results | Be named and cited inside the AI answer |
| Main signals | Relevance, links, technical health | The same, plus clarity, entity consistency and third party corroboration |
| Content style | Keyword targeted pages | Answer-first pages, comparisons, FAQs, data |
| Measurement | Rankings, clicks | Mention share across prompts, citations, AI referral traffic |
We use it on our own site
de10x.com runs the same playbook: AI crawlers explicitly allowed in robots.txt, an llms.txt file, server rendered pages, an answer-first summary at the top of every service page, FAQ and service schema, and consistent business details across the site. It is the template we start from for clients.
Who this is not for
If your website has serious technical SEO problems, very little content or no reviews anywhere, fix those first; GEO builds on them. And if you need leads this month, paid search will move faster while GEO compounds in the background. We will tell you which order makes sense on the first call.