Amazon Ads
Amazon Advertising Agency for US Sellers
Amazon.com is the biggest and most expensive Amazon marketplace. We manage Amazon PPC for US sellers with weekly search term work, targets set from real margins after FBA fees, and an eye on total sales, not just ad sales.
In short: De10x is an Amazon advertising agency for US sellers on Amazon.com. We manage Sponsored Products, Sponsored Brands and Sponsored Display, judge spend on TACoS as well as ACoS, and support listings, A+ content and Seller Central account health. Fixed monthly fee and your account stays in your name.
What we manage on Amazon.com
- Sponsored Products: auto campaigns for discovery, manual exact and phrase for proven terms, product targeting on competitors
- Sponsored Brands and Sponsored Brands video for brand registered sellers
- Sponsored Display for retargeting and defending your own listings
- Listing optimization: titles, bullets, images and A+ content, because conversion rate drives ad efficiency
- Seller Central support: account health, stranded inventory and catalogue issues that stop ads from serving
ACoS, TACoS and break even
US Amazon prices are shown before sales tax, so your break even ACoS comes from price minus referral fee, FBA fees, product cost and shipping. We calculate it per product, set targets below it for established products and allow a higher figure on purpose during launches. Then we watch TACoS, ad spend as a share of total sales, because good advertising should lift organic rank and total sales, not just ad attributed sales.
US marketplace specifics
- Prime Day in July and the Black Friday to Cyber Monday week are the biggest bid and inventory events of the year
- Q4 storage limits and fees affect how hard we push stock heavy products
- Brand Registry unlocks Sponsored Brands, video and A+ content, so we help sellers get it in place
- Competitive CPCs: we spend first on proven exact match terms and cut waste from broad discovery weekly
How reporting works
Each week you get spend, sales, ACoS, TACoS and organic rank movement for your main keywords, plus what we changed and what we will test next. The account and its data stay yours.
Next step
Start with a free audit of your campaigns and listings. For other marketplaces see our Amazon advertising agency page and Amazon agency UK, and our guide to Amazon PPC management.